Contributed to the development of a comprehensive marketing communications plan, focusing on research-driven strategy and measurable outcomes.
Key Contributions:
1. Situation Analysis: Conducted in-depth market and competitor research to inform strategic direction,
2. Media Strategy and Schedule: Developed a targeted multi-channel media strategy based on audience insights, aligning platform choices with campaign objectives, as well as scheduling.
3. Effectiveness Measures: Defined KPIs and proposed tools for measuring campaign success.